This June, Derek Ng, Founder and Technology Director of Parami AI and EDU A.I., was invited to attend the CUHK MSc Marketing Graduation Dinner 2026 as a guest speaker. He delivered a keynote speech titled “AI Era Marketer” to the graduating class of MSc Marketing students.
The dinner was not only a celebration of the graduates’ academic journey, but also a meaningful exchange on the future development of the Marketing industry. As artificial intelligence continues to advance rapidly, the Marketing industry is undergoing a major transformation. In his speech, Derek shared that the future Marketer will no longer be someone who simply executes content, advertisements, or campaigns. Instead, the next generation of Marketers will need to understand how to work with AI, define the direction, and manage AI’s outputs.
During the speech, Derek also brought a crowd-pleasing cameo from his AI robot dog, creating one of the most memorable interactive moments of the evening. The demonstration added energy to the dinner and gave participants a more tangible glimpse of how AI technology can move from concept to real-world applications.
During the keynote speech, Derek highlighted how AI is changing the way Marketing teams work. In the past, Marketers spent a significant amount of time on research, content ideation, copywriting, creative production, and data organization. Today, many of these tasks can be supported or accelerated by AI tools.
However, the rise of AI does not mean that Marketing is becoming less important. On the contrary, it means that the role of the Marketer needs to evolve.
Derek pointed out that traditional Marketers who only follow instructions and execute tasks may become more easily replaced by AI. The real value lies in becoming an AI Era Marketer — someone who does not just use AI, but understands what problems AI should solve, how to give AI the right direction, and how to review, refine, and manage AI’s outputs.
In other words, the core capability of an AI Era Marketer is no longer only about creating content or running campaigns. It is about having the judgment to connect business goals, audience understanding, brand direction, and AI tools together.
Parami AI has been committed to promoting the practical application of artificial intelligence across different sectors, including education technology, business productivity, intelligent learning platforms, and AI solutions. Derek’s invitation to speak at the CUHK MSc Marketing Graduation Dinner 2026 also reflects how AI has become an increasingly important topic in business education and future career development.
As AI technology continues to evolve, the Marketing industry will see new ways of working and new talent requirements. Parami AI will continue to support schools, businesses, and professionals through technology development, industry sharing, and real-world AI application cases, helping more people understand and apply AI in a structured and practical way as we move into the intelligent era.
